Founded in 2006, and Headquartered in Bengaluru — Not Singapore
Assetz was founded in 2006; the company's own copyright line and its published timeline agree on the year. Its registered office is Assetz House, No. 30 Crescent Road, Bengaluru 560001, the address on the group's company records as well as on its own pages. The legal entity is Assetz Private Limited, renamed from APG Premium Residential Private Limited — a rename that matters later on this page.
The address is worth stating precisely, because it is commonly got wrong. Assetz is often described as Singapore-headquartered, including in copy we have published ourselves. That is a misreading of a shareholder relationship: a Singapore-based fund is a key shareholder, but the registered and corporate office is on Crescent Road, and the company's own timeline records building it.
The history is commercial before it is residential: Assetz began work in 2007 on a 106-acre Bengaluru technology campus that became India's first LEED Platinum-certified special economic zone, and exited it in 2014. Its own timeline records sales turnover crossing Rs 1,000 crore in 2022 and Rs 2,000 crore in 2024, and more than 400 employees as at 31 March 2026.
On leadership, this site names no individual. Independent business databases assert a founder and a co-founder; the developer's own board page names a chairman who is neither, and press coverage of the IPO filing describes one of the asserted founders as not a promoter. Where a company's primary source and the aggregators disagree that sharply, printing a name publishes somebody's guess. What is safely describable is the shape of the board: a chairman sitting as a non-executive director, a managing director, an executive director, one further non-executive director, and a four-strong independent bench — an IPO-ready composition, which lines up with what the company did next.
Scale: Which Number to Use, and What Each One Counts
The company publishes several scale figures at once, measuring different baskets.
| Figure | What it counts |
|---|---|
| 65+ projects · 45+ million sqft · 22,000+ homes | The headline block. That 45 million sqft is explicitly developed, under development and tied up — it includes land not yet built on. |
| ~9 million sqft delivered · 18+ million sqft launched | Consolidated, as at 31 May 2026 — the only pair carrying a cut-off date and a scope. |
| 32 projects | The current public catalogue. |
| ~45 project registrations | The Karnataka RERA footprint, across the Assetz and APG entities. |
Use the dated pair as the delivery number. "45 million sqft delivered" is not what the source says, and the gap between nine million delivered and 45 million tied up is the gap between a track record and a pipeline.
Two further statements belong to the company rather than to any independent assessor: consolidated presales exceeding Rs 37,500 million, and a claimed position among Bengaluru's top five residential developers by sales value across FY2024 to FY2026. No ranking agency is named for the second. On builder review scores: the platforms carrying an Assetz rating disagree on both score and sample size, so treat any star average as one platform's sample rather than a verdict. A registration certificate, an occupancy certificate and a building you can walk around are stronger instruments, and on this corridor all three exist.
The 32-Project Catalogue, and Where This Corridor Sits In It
Enumerated in August 2026, the public catalogue carries 32 projects: seven listed as new launches, thirteen as ongoing and twelve as completed. It is a Bengaluru portfolio weighted north and east — Yelahanka, Jakkur, Devanahalli and the Bagalur aerospace belt; Hennur, Sarjapur Road, Hosa Road and Whitefield.
On the Whitefield side, the catalogue and the channel-partner listings that track it carry Assetz Marq at Kannamangala — roughly 22 acres, about 2,000 homes, 3 and 4 BHK at 1,443 to 2,253 sqft — along with 66 & Shibui on Whitefield Main Road and a Whitefield working title. The only Whitefield-Hoskote Road entry anywhere in the catalogue is Assetz Bloom & Dell, and it is listed as completed. That single fact shapes this whole site: no live Assetz project page owns this corridor.
The company also publishes a short upcoming-projects page. In August 2026 it carried exactly three items, each mapping onto a scheme already tracked elsewhere, none on the Whitefield-Hoskote Road. Neither list contains anything named Nari or Nami. That is a fact about the catalogue rather than a criticism — a company need not publish a project before it registers one — but it is why every project-specific figure on this site is labelled circulating or derived.
The Per-Project SPV Structure, and Why a RERA Brand Search Misleads
This is the most useful thing on this page, and it will apply to any project that eventually carries the Nari & Nami name.
Assetz does not register projects under the brand. It registers through per-project special purpose vehicles, most prefixed APG — APG Skywards, APG Premium Residential, APG Habitat, APG Townships and others — alongside named Assetz companies such as Assetz Whitefield Homes and Assetz Private Limited itself, and joint developments add co-promoter names again. The parent carried an APG name until its own rename, which is fairly conclusive evidence that APG is the house structure rather than an incidental subsidiary label.
The consequence is practical and it costs people money. Typing "Assetz" into the Karnataka RERA project search does not return the developer's footprint. Some registrations carry no Assetz token in the promoter field, joint developments sit under a partner's name, and the roughly 45 registrations are reachable only if you already know which entity to look for. Anyone counting brand-token hits undercounts badly and — the more dangerous error — may attach a number to the wrong holder.
The method that works runs one way only: the developer's own project page, to the registration number printed on it, to the registry row for that number. Read the promoter name off the row. Never start from a brand-name search and work back to a project.
Worked example, on this road. Assetz Bloom & Dell publishes its registration on the developer's own project page. Looked up, the promoter of record is APG Premium Residential Private Limited — a name carrying no Assetz token at all. A buyer searching the registry for "Assetz" might reasonably have concluded the project was unregistered. It is registered, twice.
Project debt is raised at SPV level too, through non-convertible debentures placed via individual APG entities. Ring-fencing is ordinary practice, but one SPV's financial position is not automatically another's, and the entity you contract with is the one whose balance sheet matters to you. Check a number's class before its digits, as well: a Karnataka project registration takes the form PRM/KA/RERA/.../PR/..., while an /AG/ number in the same shape registers an agent and says nothing about whether a project is approved.
The Naming Convention: "X & Y" Is a Launch Name, "Codename ‹word›" Is Not
Assetz uses two naming registers, and inverting them is exactly the error that makes an unregistered project look further along than it is.
Paired "X & Y" names are launch names. Bloom & Dell, Miru & Miyo, Mizu & Ki, Zen & Sato, Sora & Saki, Muse & Maison, Canvas & Cove, 66 & Shibui and a dozen more — twenty confirmed instances, each attached to a registration.
Pre-registration working titles take a completely different form: "Assetz Codename" followed by a single English word. Codename Altitude, Codename Kyoto, Codename MIWA, Codename The Hideaway, Codename The Retreat and others — eleven confirmed instances of the form.
The clearest demonstration is a project that has been both. Bloom & Dell, the community on this road, appears in channel-partner marketing under the working title Assetz Codename The Retreat, and carries its paired name on the developer's page now that it is registered and built. One asset, two names, one on each side of the registration line.
That gives you a free check. Shown an Assetz project in the paired form, ask for the registration number, because for this developer that form normally means one exists. Shown a "Codename" project, you already have the answer.
Which is why "Nari & Nami" is treated as a working reference across this site rather than as a name: it arrives in the launch form with none of a launched project's paper trail, and the form is trivially easy to imitate.
August 2025: an 11.5-Acre East Bengaluru Land Buy, and What It Does Not Tell You
The one reported Assetz land acquisition in East Bengaluru in recent years is well documented, and worth understanding because it is often confused with this project.
In August 2025 the company acquired 11.5 acres on the Old Madras Road-Hoskote highway in East Bengaluru. Reported figures: roughly 1.4 million sqft of saleable area, about 800 homes, and a gross development value above Rs 1,400 crore. The transaction is a joint development with Vanshee Builders & Developers Private Limited, backed by Motilal Oswal Alternates. Three trade outlets carried it — Construction World, Construction Week and Business Standard.
It is a different arterial. That parcel sits off NH-75, east of Hoskote town. This project is placed on the Whitefield-Hoskote Road, which is State Highway 35 — a different road, a different taluk at that end, in places a different district. The two are routinely conflated because both carry the same town name. They are not the same corridor and, on everything published, not the same scheme.
The structure and the scale are both instructive. Eleven and a half acres for roughly 800 homes is about 70 homes to the acre — an ordinary corridor density, and materially denser than the 15-acre, 725-home scheme described in circulation for this project. And a joint development, in which a landowner contributes land while the developer builds and markets, is the dominant model in Bengaluru: the promoter entity on the eventual registration may carry either name, or a new SPV formed for the purpose. That is the SPV point above, arriving in practice.
Institutional capital sits at project level. Motilal Oswal Alternates backing that transaction says something real about diligence on that parcel, and nothing about a project with no disclosed parcel. The negative finding travels with it: no reported Assetz acquisition matches a 15-to-18-acre parcel on the Whitefield-Hoskote Road.
2 August 2026: a Confidential Pre-Filed Prospectus, With Nothing In It You Can Read
On 2 August 2026 the group entity filed a confidential pre-filed draft red herring prospectus with SEBI for a main-board IPO of about Rs 1,200 crore, with JM Financial, BofA Securities India and Motilal Oswal Investment Advisors as book-running lead managers.
Because the filing took the confidential route, no draft red herring prospectus is public. That needs saying plainly, because "IPO papers filed" is easily read as "a prospectus you can read exists". There are no public financials, no promoter chain, no litigation schedule, no audited delivered-area figures and no credit-rating disclosure from this filing. Anyone quoting detail "from the DRHP" today is quoting something they have not seen.
What it legitimately signals is a company preparing for the disclosure regime that listing brings — an audited financial history, an independent board bench, scrutiny a private developer does not otherwise face. Weigh that as a corporate-maturity signal; it is not regulatory approval of any project. If an updated draft or a red herring prospectus is later published, that document settles most of the open questions here at once. Until then, it is sealed.
Assetz Bloom & Dell: the Developer's Own Community on This Road
For a buyer on the Whitefield-Hoskote Road this is the most useful project in the Assetz file: a delivered, registered Assetz product on the same road, at a real asking rate rather than an inferred one.
| Field | Bloom & Dell |
|---|---|
| Location | Doddabanahalli Village, Bidarahalli Hobli, Bengaluru East Taluk |
| Land area · homes | 7.7 acres · 394 homes, about 51 to the acre |
| Configurations | Three- and four-bedroom homes, per the developer's own project page |
| Karnataka RERA | PRM/KA/RERA/1251/446/PR/050523/005911 (a first phase registered December 2022) |
| Promoter of record | APG Premium Residential Private Limited |
| Status · quoted rate | Listed by Assetz as completed · ~Rs 10,800 per sqft |
One, the rate anchor. Its three-bedroom homes are quoted at Rs 1.99 crore for 1,839 sqft and Rs 2.20 crore for 2,039 sqft, solving to Rs 10,821 and Rs 10,790 per sqft. That consistency is why Rs 10,800 is treated across this site as the hardest single rate on this corridor. A new project by the same developer, on the same road, priced materially below its own completed community is a claim needing an explanation attached, not a bargain needing celebration.
Two, the loading ratio. Bloom & Dell publishes three-bedroom carpet areas of 1,292 and 1,356 sqft against those super built-up areas — 70.3% and 66.5%, which is where this site's working figure of about 68% comes from. One refinement: that is a three-bedroom ratio and it is not constant across plates. On the same project the four-bedroom homes run closer to 66%, and the largest plate lower again. Read a cost sheet plate by plate, at the ratio printed for your own configuration.
Three, the demonstration of why the certificate is the only document worth acting on. Different surfaces describe Bloom & Dell differently: the catalogue lists it as completed, a listing portal still carries it as under construction with a 2027 possession, and its unit count and configuration range are stated inconsistently across pages — including on the developer's own site, where one tile gives a smaller unit count and a narrower configuration set than the project page does. A phased registration, and this project has two, is the ordinary explanation for two unit counts describing one scheme. None of that is settled by a brochure or a portal; it is settled by the registration certificates, which are public, and by the occupancy certificate.
One boundary: Bloom & Dell is the neighbouring landmark and the price anchor here. Its acreage, unit count and registration number belong to it alone.
Carbon-Healing Homes: a House Brand With Four Named Pillars, and Not a Certification
"Carbon-Healing Homes" runs throughout the material circulating about this project, and both halves of it need saying.
It is Assetz's own in-house sustainability programme. It has not been assessed or accredited by IGBC, GRIHA, LEED or any third party. Any page presenting it as a certification is wrong.
And it is a real programme that names hardware, which most developers' sustainability copy does not survive doing. Four pillars, set out on the developer's own project pages:
- Sponge Effect — rainwater and smart water systems, pitched on utility-bill reduction as much as conservation.
- Smart Power — solar generation, with layouts studied against the sun path to cut artificial-lighting dependence.
- Zero Out — organic waste converted to manure on site; one Assetz specification names an 800 kg per day converter.
- Climate Capsule — green cover used to hold site temperatures below the surrounding area.
The programme runs across Assetz projects including Bloom & Dell on this road, so the pillars can be checked against a delivered building rather than a brochure. Treat each as a question with a numeric answer: rainwater and recharge capacity in litres, solar capacity in kW and which loads it serves, the converter's rated capacity in kg per day, treated-water capacity and where the dual plumbing runs, canopy area at maturity. Every one is a line in a specification and belongs in your agreement. None of them is a logo.
Separately: the group's commercial heritage does carry one genuine third-party credential, in that first technology campus and its LEED Platinum certification — a real accreditation, on an asset since exited, that does not transfer to a residential project.
What This Site Does Not Publish About Assetz, and Why
No founder or promoter name, for the reason set out above. No credit rating — none for any Assetz entity was located with CRISIL, ICRA or CARE, and one may exist inside the confidential filing, which is precisely why it cannot be seen. No parent company identification number, because subsidiary numbers are easy to find and attaching one to the parent brand would be a plain factual error.
And no claim of a clean regulatory record. A party-name search of Indian court judgments returns matters involving Assetz group entities before the Karnataka High Court in 2017, 2019 and twice in November 2024, a Bangalore district court matter in 2021, and income-tax appeals before the tax tribunal in 2020 and 2022 — largely writs and tax matters rather than homebuyer delay orders. No insolvency proceeding surfaced. That must be read with its limit attached: the Karnataka RERA complaints and orders database was not queried directly. What exists is an absence of found complaints — a statement about the search, not about the developer. This site therefore claims no clean record, dispute-free history or any equivalent, and neither should anyone selling to you.
What to Verify Before You Act on Anything
- Take the registration number off the developer's own project page, then look it up. Never search the registry by the Assetz brand — the SPV structure means a brand search undercounts the footprint and can attach a number to the wrong holder.
- Read the promoter name off the registry row and check it is the entity you are contracting with. Expect an APG-prefixed or otherwise non-Assetz name; that is normal. A mismatch with your agreement is not.
- Check the number's class before its digits.
PRM/KA/RERA/.../PR/...is a project registration; an/AG/number registers an agent and says nothing about the project. - Establish which phase you are buying in, and get that phase's number — the certificate governing your home is your phase's, with its own extent, unit count and completion date.
- Read the name for what it says about the stage. A paired "X & Y" name normally means a registration exists; ask for it. A "Codename" name means it does not.
- Ask for the sustainability specification, not the brand — rainwater capacity, solar kW, converter capacity, treated-water capacity and canopy area, written into the agreement.
- Use Bloom & Dell as your floor: roughly Rs 10,800 per sqft for the developer's own completed product on this road. Any Assetz-attributed price materially below that needs a reason, and "expression of interest" is not one — genuine pre-launch discounts run 8 to 15%.
- Do not treat the IPO filing as diligence. It is confidential, no prospectus is public, and it approves nothing.
- Check it yourself at rera.karnataka.gov.in. Every registration number, promoter name, extent and completion date quoted here is verifiable there in minutes, which is the point of publishing them.
Enquire about Assetz Nari & Nami
Register a non-binding interest and we will send you the sanctioned plan, the Karnataka RERA certificate and the developer's own cost sheet the day each one is published – and tell you plainly, until then, that none of them exists.
Register Your InterestAssetz Nari & Nami Builder – Frequently Asked Questions
Who is the builder?
Assetz Property Group, founded in 2006 and headquartered in Bengaluru at Assetz House, No. 30 Crescent Road, Bengaluru 560001. The company states a portfolio of 65-plus residential and commercial projects, over 45 million sqft, more than 22,000 residential units and 400-plus employees as at 31 March 2026, with consolidated pre-sales above Rs 3,750 crore. In August 2026 the group entity filed a confidential pre-filed draft prospectus with SEBI for a main-board IPO of roughly Rs 1,200 crore, with JM Financial, BofA Securities India and Motilal Oswal Investment Advisors as book-running lead managers. This site publishes no founder or promoter name: independent write-ups and the developer's own board page do not agree on who founded the company, and an unverifiable name is not worth printing. No credit rating is published either, because no rating for any Assetz entity could be verified with CRISIL, ICRA or CARE.
How do I check a Karnataka RERA registration number myself?
Go to rera.karnataka.gov.in and use the registered-projects search on the portal itself rather than trusting a number reproduced in marketing material. Search by project name and by promoter name separately, because a project registered through an SPV will not surface on a brand search. When you find the row, read the four fields that actually bind the promoter: the registered land extent, the approved unit count, the sanctioned plan reference and the declared project completion date. Then check the registration prefix: a number containing /PR/ is a project registration, while one containing /AG/ is an agent registration that identifies a broker and says nothing about the development. Never accept an agent number in place of a project number.
What about the Peripheral Ring Road and the expressway projects?
Separate them carefully, because two of the three most-quoted infrastructure claims on this corridor are not commuter assets and the third is not happening yet. The Peripheral Ring Road, now the Bengaluru Business Corridor, does cross Old Madras Road — but it crosses it close in to the city, near the Bidarahalli and KR Puram belt, with Hoskote town lying roughly 10 km further out and this stretch of SH-35 not on its alignment at all. After two decades its binding constraint remains land acquisition, with a fraction of the required extent acquired against a notified requirement in the thousands of acres. What is actually delivered is different in kind: the 80 km Dabaspete-Hoskote section of NH-648, part of the Satellite Town Ring Road, was inaugurated on 11 March 2024, and the Bengaluru-Chennai Expressway begins at Hoskote, with its 71 km Hoskote-Bethamangala stretch open to traffic since 9 December 2024. Both are real and both are freight and intercity assets rather than daily-commute infrastructure.
What is the status of the Whitefield-Hoskote Road itself, and of the widening people ask about?
SH-35 is a Karnataka state highway running 89 km from Sidlaghatta in the north to Anekal in the south, maintained by the state public works department, and it is mostly two-lane except for the Kadugodi to Varthur-Kodi section, which is four-lane. No funded, dated widening scheme for the stretch between Kadugodi and the Hoskote junction could be verified, so this site does not report one. Buyers should read that as it is: the commuter case for this belt rests on a two-lane state highway carrying a growing residential load, and road capacity is the single most material variable in daily life here. Treat any brochure claim of an imminent widening as unverified until a tender or work order is produced.
Is this the same as the other Assetz pre-launch near Hoskote town?
No, and the confusion is understandable because both are described as being in East Bengaluru. The clean way to separate them is by arterial. This project is placed on SH-35, the Whitefield-Hoskote Road, in the 560115 belt of Bengaluru East Taluk. The other pre-launch sits off NH-75, the Old Madras Road, east of Hoskote town, in a different taluk, a different district and a different PIN code. They are roughly 10 km apart by road, measured to this belt rather than to the far southern end of SH-35, and most of that trip runs on the Old Madras Road and a connector before it touches SH-35 at all. Different arterial, different jurisdiction, different micro-market and, as the price section below shows, materially different pricing.